Wednesday 12 November 2014

The Greatest Automotive Flops of the Last 25 Years

Subaru SVX (1991–97)

Ah, the Italians. When in doubt, that cherished Italian maxim goes, design something beautiful. If you can’t be bothered to come up with anything beautiful, it continues, then at least design something desperately weird and pawn it off on someone else.
The SVX was most definitely a case of the latter. Subaru’s most distinctive car—and considering the company gave birth to the 356cc 360 and the three-cylinder Justy, that’s saying a lot—came from the pen of legendary Italian designer Giorgetto Giugiaro. Yep, the same man who gave us the BMW M1, the Mark I Volkswagen Golf, and the Maserati Ghibli also gave us this wacky-windowed wonder. Perhaps the lunch menu that day included a bit too much grappa.
The SVX was intended to be the car on which the “new” Subaru would be built, a revolutionary achievement that banished all thoughts of the marque’s often quirky past. A 230-hp, 3.3-liter, 24-valve flat-six lived under the hood, and a highly evolved, electronically managed all-wheel-drive system put power to the ground. Four-wheel steering was available in Japan, and Giugiaro’s sweeping lines resulted in a drag coefficient of just 0.29. Unfortunately, tech wizardry wasn’t enough to overcome awkward styling and a high (almost $25,000 in 1992) price, and sales never took off. The SVX was a good car dragged down into floptastic floppiness by the hubris of its maker. 

 

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